VERSACE
Founded by Gianni Versace in 1978, Versace is one of the world's leading international fashion brands.
Versace sought to develop a global campaign for Women’s History Month redefining the story of Medusa.
Service
Campaign & Initiatives
Client
Versace
VERSACE
Power Talks
“The archetype of a powerful person has changed forever. For me, to be powerful is above all, the freedom to express yourself as you are, without any fear. Power plays many roles in our everyday lives.”
- Donatella Versace
CPM Global supported the storytelling, narrative development and digital strategy of key components of the campaign focused on social change and community. The campaign was groundbreaking with a reach of over 10 million, including the voices of Irina Shayk, Indya Moore, and Donatella Versace. Our Principal Consultant, Chelsea Miller, was a panelist for the Medusa Power Talks premiere.
“With my amazing panel of friends, Medusa Power Talks will discuss, examine and no doubt argue, about what it means for us all to be powerful in 2021. I am passionate about offering a platform to voices that represent the future I want to see, and I can’t wait to hear their stories”
- Donatella Versace
