PUMA
CPM Global worked with PUMA to develop a campaign for the release of their “Wild Rider” collection.
For more than 70 years, PUMA has relentlessly pushed sport and culture forward by creating products for the world’s fastest athletes. Beyond the world of sports, PUMA has become a global symbol of community and the stories that shape the world.
Service
Campaign & Initiatives
Client
PUMA
PUMA
Wild Rider
“We communicate and engage our customers by doing stories instead of just telling them – by creating relevant moments and experiences, with a clear focus on making them organic and engaging.”
- PUMA Marketing
CPM Global built and executed the strategy for a “Back to School” campaign geared towards girls between the ages of 10-14. Over 100 girls participated in the production of the campaign which focused on engaging with the arts, centering wellness practices, and redefining leadership.
“We are in constant search for the perfect intersection between our consumer's insights, our brand identity, and the industry itself, to deliver the perfect message for our consumers”
- Manuel Contador, Teamhead Global Marketing Analytics & Media, Marketing Operations
