Lululemon
CPM Global worked with Lululemon to develop a Women's History Month campaign.
Founded in Vancouver, Canada in 1998, Lululemon athletica is a technical athletic apparel company for yoga, running, training and more. The company has 574 stores internationally and also sells online.
Service
Media & Communications
Client
Lululemon
“Helping our collective be well in every aspect of their lives – physically, mentally, and socially – is at the core of how we create our products and experiences.”
- Lululemon
CPM Global worked with Lululemon to develop a Women’s History Month campaign focused on reaching digital audiences and driving awareness of Lululemon’s key priorities focused on physical and mental health. An emphasis was placed on engaging BIPOC communities and bringing intersectional narratives into the conversation. CPM Global supported in the strategy, messaging, and narrative development.
“At Lululemon, we are in the midst of a journey to drive meaningful, lasting change in the world and promote wellbeing across our communities. ”
- Calvin McDonald, CEO
